The other day, I caught myself writing an extremely ordinary line for a social media post. When someone pointed it out, I felt extremely guilty for not trying my best, for not pursuing excellence in everything I write. After all, I chose this career because I love creativity! However, there are many things at play here. My colleague works from 9 30 AM to 12 30 AM (during movie promotions) and the clients still feel that she is not committed! Anyone who has worked in entertainment (or even advertising) will know that the sheer volume of work can overwhelm your brain. People don’t give a damn about your mental or physical health. When you work in such a culture, it is obvious that you will write ordinary stuff once in a while. As long as it doesn’t become a habit, it is okay! At the end of the day, you cannot be creative if you are not healthy, mentally (All the mental illness-creativity connections sound romantic but somehow, I’m not convinced!). I will keep pursuing excellence but I refuse to feel guilty for not giving my best sometimes. I forgive myself for not giving my 100 percent all the time. I will also try not judge my favorite artists for not putting in effort, once in a while.